EXCURSION ACTIVITIES

A Study Plan
For Advanced Professional Education
by program «Management for Tourism»

Author: Mr.Alexander Belogortsev, D.Pd., teacher,
director of Travel Company «Automation»

№ 

Names of titles and themes

Hours total

1

Excursion activities like a part of business

1

1

-

1.1

Travel excursion services like a sector of market

1.2

A model for management of excursion activities

2

Business planning for excursion activities

2

2

-

2.1

Corporation goals in business plan

2.2

Articles of income

2.3

Articles of expenses

2.4

Investment

3

Marketing planning for excursion activities

2

2

-

3.1

Needs in excursions and means of their satisfaction

3.2

Study of a travel company and macroinvironment

3.3

Research of a market and its customers

3.4

A segmentation of an excursion market

4

An excursion activity in a district near the hotel

2

2

-

4.1

A district near the hotel and its possibility for excursions

4.2

Staff trainings in questions of an excursion activity

4.3

How to organize an excursion agency in a hotel

5

A modern aspects of a history and an art criticism in an excursion activity

6

4

2

5.1

A native history like a part of a Russian history. An understanding of a Russian history in connection with world developments

5.2

A history of art and the XX century

5.3

Information technologies for an excursion activity

5.S

Seminar: «Byzantine and ancient Russian icon painting in Tretyakov Art Gallery»

6

Relationships between the hotel and tour operators, travel agencies in the hotel's district

1

1

-

6.1

6.2

Kinds of relationships excursion business

7

Economic aspects of an excursion activity in the hotel's districtl

2

2

-

7.1

Reasons for integration of a hospitality and excursion activities in a hotel

7.2

A difference in a service for guests which have the first staying and repeated one

7.3

Examples of an integration of a hospitality and excursion practice in Russia and other countries

7.4

Price politics of a hotel for keeping guests at the expense of an excursion activity

Total:

16

14

02