EXCURSION ACTIVITIES (16 HOURS)

A Study Plan
For Advanced Professional Education
by program «Management for Tourism»

Author: Mr.Alexander Belogortsev, D.Pd., teacher,
director of Travel Company «Automation»

№ 

Names of titles and themes

Hours total

1

Excursion activities like a part of business

1

1

-

1.1

Travel excursion services like a sector of market

1.2

A model for management of excursion activities

2

Business planning for excursion activities

3

3

-

2.1

Corporation goals in business plan

2.2

Articles of income

2.3

Articles of expenses

2.4

Investment

3

Marketing planning for excursion activities

3

3

-

3.1

Needs in excursions and means of their satisfaction

3.2

Study of a travel company and macroinvironment

3.3

Research of a market and its customers

3.4

A segmentation of an excursion market

4

An excursion activity in connection with a scale

3

3

-

4.1

A town like an object for an excursion activity

4.2

An excursion activity in a district

4.3

A scaled excursion activity in region (including international)

5

A modern aspects of a history and an art crticism in an excursion activity

6

4

2

5.1

A native history like a part of a Russian history. An uderstanding of a Russian history in connection with world developments

5.2

A history of art and the XX century

5.3

Information technologies for an excursion activity

5.S

Seminar: «Byzantine and ancient Russian icon painting in Tretyakov Art Galery»

Total:

16

14

02